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5 ways machine learning should change the way you do SEO
Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already preparing to power your search marketing efforts with...
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AI in marketing: we need more analysis, not analytics
Within the next five years, we believe machine learning will be built into marketing software and processes as standard and, most importantly, become an everyday skill that marketers are expected to...
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The marketer’s three minute guide to machine learning
As consumer behaviours change, we need to find new ways to influence their purchase decisions. Leveraging big data is one way to do that. But what happens when the data is too big to handle? Call...
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What can machine learning do for me right now in marketing?
It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling...
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How to build a buyer intent model with keyword classification
To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model. In this article, we explain how we use this model...
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Smarter AdWords bidding with automatic bid adjustments
This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative...
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How SMBs can use machine learning to kick ass
Being a small or medium business (SMB) is not easy. They are often forced to stand against jumbo-sized opponents – enormous international corporations with budget to spare and people to assign to any...
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How machine learning and AI are changing design
Graphic design is not a term nor profession many people would associate with machine learning (ML) or artificial intelligence (AI). AIGA (American Institute of Graphic Arts) describes graphic design...
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Four use cases for machine learning recommender systems in eCommerce
In this article, we take a look at the role recommender systems are playing when it comes to offering a much more personalised and powerful eCommerce experience to your website users. Users love it...
View ArticleBitesize blog: What is machine learning?
Machine learning is the biggest thing to happen in marketing for years – probably since the mobile web turned everything on its head. However, there’s still a lot of confusion surrounding the...
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How we used machine learning to sell more flowers
What should you do when you have a warehouse full of flower bulbs that you want to sell, but aren’t sure exactly where to spend your marketing budget to get the biggest and quickest return? That was...
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Five ways machine learning will transform your marketing
Earlier this year, we ran an article explaining why machine learning is much bigger than Google and RankBrain. The technology isn’t just making our search engines and devices more intelligent; it’s...
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